Students will develop advanced skills in floral and horticulture industries with an emphasis on commercial design and greenhouse skills by focusing on management skills necessary to work in and operate a retail or wholesale floral business.  Sales and marketing techniques, career opportunities, customer service and employability skills, and leadership are emphasized.   Students will build on knowledge of soils and media, fertilizer, plant propagation techniques and floral design principals to produce floral arrangements.  Students will be responsible for creating and executing a variety of advertising and marketing campaigns for products to be sold as part of a school-based enterprise.  Content may be enhanced by utilizing appropriate technology.